The company commits to follow the five principles of a purpose driven business developed by Blueprint for Better Business as set out below:

#1 Has a purpose which delivers long term sustainable performance

• 1.1 Operates true to a purpose that serves society, respects the dignity of people and so generates a fair return for responsible investors.
• 1.2 Enables and welcomes public scrutiny of the alignment between stated purpose and actual performance.

#2 Honest and fair with customers and suppliers

• 2.1 Seeks to build lasting relationships with customers and suppliers.
• 2.2 Deals honestly with customers, providing good and safe products and services.
• 2.3 Treats suppliers fairly, pays promptly what it owes and expects its suppliers to do the same.
• 2.4 Openly shares its knowledge to enable customers and suppliers to make better informed choices.

#3 A responsible and responsive employer

• 3.1 Treats everyone with dignity and provides fair pay for all.
• 3.2 Enables and welcomes constructive dialogue about its behaviour in keeping true to its purpose.
• 3.3 Fosters innovation, leadership and personal accountability.
• 3.4 Protects and nurtures all who work for it to ensure people also learn, contribute and thrive.

#4 A good citizen

• 4.1 Considers each person affected by its decisions as if he or she were a member of each decision-maker’s own community.
• 4.2 Seeks and provides access to opportunities for less privileged people.